Hire lingerie models for intimates and loungewear brands
To hire lingerie models, post a casting that states the garment types, size range, coverage and set conditions, the dates, the rate and where the images will run, then book from verified adult applicants on a signed agreement. ModelContracts gives intimates brands a written comfort and coverage rider, usage rights and a model release with every booking, and the agency fee is shown before you confirm.
Lingerie shoots depend on fit, trust and clear limits
Intimates are the category where a model's comfort shows in the frame. Brands that book well decide the size range, the garments, the level of coverage and who is on set before they post, so applicants who say yes already know the job.
- 01 Bras, briefs and bodysuits for product pages across a full size range
- 02 Loungewear and sleepwear sets for lifestyle and seasonal campaigns
- 03 Shapewear and support garments that need honest fit on real bodies
- 04 Bridal and occasion lingerie for launches and wholesale lookbooks
- 05 Paid social and marketplace ads that need clear usage for each placement
- 06 Fit sessions and sample checks before a full shoot day
Name the garments, the coverage and the set before models apply
A lingerie casting that is vague gets vague applicants and awkward days. Put the details in writing so the model can decide in a minute.
- Garment types and the sizes you need, with bust, waist and hip ranges where fit matters
- Coverage and what will be visible on camera, including any sheer or partial coverage looks
- Who will be on set, for example photographer, stylist and one brand contact, and whether the set is closed
- Changing space, breaks, robes and how garment fit and pinning are handled
- Hair, makeup and whether tattoos or marks need to be covered or can show
- Where the images will run and for how long, so usage is priced into the rate
Agency, freelance site, social media direct messages or ModelContracts
Finding the right size range
- Traditional agency
- Booker sends a package
- Freelance gig site
- You sort replies yourself
- Instagram direct messages
- Hit or miss, no screening
- ModelContracts
- One casting, verified adults apply with photos and measurements
Comfort and coverage terms
- Traditional agency
- Negotiated by the booker
- Freelance gig site
- Rarely written down
- Instagram direct messages
- Usually verbal
- ModelContracts
- Written into the booking before the day
Rate
- Traditional agency
- Day rate plus client service fee
- Freelance gig site
- Package price
- Instagram direct messages
- Negotiated each time
- ModelContracts
- You set the rate, agency fee of 10% to 20% shown before booking
Usage rights
- Traditional agency
- Negotiated per campaign
- Freelance gig site
- Rarely written down
- Instagram direct messages
- Usually verbal
- ModelContracts
- Usage written into the booking
Model release
- Traditional agency
- Agency paperwork
- Freelance gig site
- Often missing
- Instagram direct messages
- Often missing
- ModelContracts
- Signed with every booking and stored
Age and ID check
- Traditional agency
- Done by the agency
- Freelance gig site
- Your responsibility
- Instagram direct messages
- Your responsibility
- ModelContracts
- Every model verified as 18 or older
Best for
- Traditional agency
- Large national campaigns
- Freelance gig site
- One-off test shots
- Instagram direct messages
- Quick creator style content
- ModelContracts
- Brands shooting every launch and season
From brief to signed booking in four steps
1. Write the brief. Garments, size range, coverage, set conditions, dates, hours, rate and where the images will run.
2. Post the casting. Verified adult models apply with their portfolio and measurements, and you can invite people you already like.
3. Shortlist and book. Compare applicants side by side, then book. The agreement is generated with rate, hours, coverage terms, cancellation and usage.
4. Shoot and pay. Approve the actual hours after the wrap, the model is paid and the signed model release form stays on file with the booking.
What a lingerie shoot costs on ModelContracts
You set an hourly or half day rate, the model accepts or declines, and your plan sets the agency fee: 20% on Starter, 15% on Studio, 12% on Agency and 10% on Enterprise. Models never pay anything. Intimates work is often priced above a standard apparel shoot because of the coverage and the usage, so set a rate you can defend rather than the lowest one. A simple example: one model for a four hour session at $100 an hour is $400 in rate, plus a 15% fee of $60 on the Studio plan, so $460 before photographer, stylist and studio. Market rates by model type are in our guide to the cost to hire a model for a photoshoot.
Agree what is shown and where it runs, in writing
Two things go wrong most often in intimates work. The first is coverage, where the day turns out different from the brief. Put the garments, the visible coverage and the set rules in the booking so both sides know the plan and the model can stop if the day drifts from it. The second is usage. A frame shot for a product page that later appears behind ad spend, on packaging or in a retailer deck needs its own rights. Name each placement, the term and the territory. Model usage rights explains how term and territory change the price. For sized apparel casting beyond intimates see plus size models, and for seasonal swim work see hire swimwear models.
Built for brands that sell intimates and loungewear
For general lookbook casting see hire models for clothing brand.
- 01 Direct to consumer intimates and loungewear labels with regular drops
- 02 Shapewear and bralette brands that need many sizes on screen
- 03 Bridal and occasion lingerie labels preparing lookbooks
- 04 Ecommerce teams adding on-model images to marketplace listings
- 05 Photographers and small studios casting for intimates clients
FAQ
How do I hire lingerie models?
Post a casting that lists the garments, size range, coverage, set conditions, dates, rate and usage. Verified adult models apply with portfolios and measurements. Shortlist the ones who fit, book them on a signed agreement and keep the release with the booking.
How much do lingerie models charge?
Rates vary with experience, market and usage. Freelance models on a standard commercial shoot are commonly $50 to $150 an hour, and intimates work or wide usage often sits higher. On ModelContracts you set the rate and see the agency fee before you confirm.
Do lingerie models need a model release?
Yes. Intimates images are commercial use, so you need written permission to use the model's likeness. On ModelContracts the release is signed with the booking agreement and stored with the booking, ready when a retailer or ad platform asks.
Can a lingerie model set limits on coverage?
Yes, and the brief should state the coverage up front. Agree the garments, what is visible and who is on set in the booking so the day matches the plan. A model who applies has seen those terms first.
Are all models verified adults?
Yes. Every model on ModelContracts is verified as 18 or older before they can apply to a casting.
Book models who fit your garments and your size range
Post one casting, compare applicants side by side, book the people who suit the brief and keep coverage terms, usage and release signed in one place. See how to hire a model step by step or compare model booking platforms.